ISSN 2409-7616

Ader A.V., Dudko A.V., Golchenko I.P., Krivolapov V.G., Laneeva E.A.

DISTINCTIVITY OF E-COMMERCE IN RUSSIA

UDC 339

DOI: http://doi.org/10.15350/2409-7616.2023.2.03

Ader A.V.1 (Orenburg, Russian Federation) – marta892010@mail.ru, Dudko A.V.2 (Orenburg, Russian Federation) – dudko11111@mail.ru, Golchenko I.P.2 (Orenburg, Russian Federation) – golchenko@mail.ru, Krivolapov V.G.1 (Orenburg, Russian Federation) – viacheslavkrivolapov@gmail.com, Laneeva E.A.3 (Moscow, Russian Federation) – dudko0303@mail.ru

1Samara State University of Railways

2Gubkin Russian State University of Oil and Gas

3State University of Management

Abstract.The article reveals the features of the development of e-commerce in Russia, the mechanism of state regulation based on the current regulatory documents of e-commerce in Russia. The prospects and directions for the development of e-commerce in Russia are considered, taking into account the possible risks of activities in the field of electronic commerce. The globalization of information and communication technologies leads to high growth rates and the expansion of the scope of activities in the form of electronic commerce. Internet technologies are replacing the classical forms of trade in some goods/services by offering consumers various communication methods, ways to promote goods/services, marketing techniques, channels of interaction and feedback. Electronic business in the form of electronic commerce has its own laws, principles of functioning, development of most trading links solely on the basis of the use of software products of information tools. At the same time, e-business and e-commerce are two distinct components of Internet communications. The presented material is based on an analysis of the current conceptual foundations for the development, operation and riskiness in e-commerce in Russia. High internal industry competition in all sectors of the economy predetermines the task of stimulating a prompt response to the introduction of information technologies and software in the field of commercialization of economic relations. At modern large-scale enterprises, various technological measures are carried out by the employer regarding the use of software, the use of CRM, CSM, ERP, the Internet, which opens up the possibility of interactive communications both within the enterprise and with buyers, suppliers, partners and other counterparties of the external environment. The article is based on the theoretical and monographic method, which makes it possible to analyze the multidimensional approaches of domestic and foreign authors to the features of the functioning of e-commerce.

Keywords: Integration, offline and online, mobile commerce; electronic digital signature, e-commerce.

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For citation: Ader A.V., Dudko A.V., Golchenko I.P., Krivolapov V.G., Laneeva E.A. Distinctivity of e-commerce in Russia. CITISE, 2023, no. 1, pp. 31-49. DOI: http://doi.org/10.15350/2409-7616.2023.2.03