UDC 378

Bykasova L.V.¹ (Taganrog, Russian Federation) – moeve-25-moeve@yandex.ru; Samoylova A.N.² (Rostov-on-Don, Russian Federation) – s_a_n_l@mail.ru

¹Southern Federal University

²Rostov State Economic University

Abstract. From the perspective of synergetic, systemic and inductive approaches, the article attempts to identify the importance of communication in the process of teaching and educating modern specialists – homo informaticus – in higher education, for which the phenomenon of communication is considered by the authors in a discursive line: intentionality, performativity, media, this allows us to solve several tasks: to determine the role of the formation of communicative skills of the subject of modern education; to identify factors influencing the success of the communicative process in the subject-subject, subject-object, object-object system; to identify the influence of social and cultural context, discursivity of educational practices on the formation of communication. Consideration of the discursivity of the phenomenon of modern communication contributes to the reflection of cultural sovereignty, transparency of integrative interaction of subjects and the community of domestic education, assessed both optionally and collectively, which allows us to identify the multilinear development of the phenomenon through the analysis of pedagogical and psychological correlates, as well as to identify those interested whose ideas and meanings manifest the dynamics of initiatives in communication: they broadcast pluralism of opinions; they form ideological guidelines in the socialization of modern youth. The focus of the authors’ research is aimed at a typological analysis of the concepts introduced into the canvas of scientific research, which states the objectivity of the main theses set out in the article and their verification, indicates an increasing level of cognitive complexity of educational practices, scales the information footprint of the subject of modern education, oriented haptically, emotionally and visually, having life characteristics different from those existing in society guidelines, worldview, ideals, striving to choose their own path of development in the professional field, social and cultural life.

Keywords: culture, socialization, communication, education of the subject, intentionality, performativity, media.

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For citation: Bykasova L.V., Samoylova A.N. The discursivity of modern communication. CITISE, 2024, no. 4, pp.141-153.