ISSN 2409-7616

Kulishov V.V.


UDC 37.011.33


Kulishov V.V.1 (Krasnodar, Russian Federation) –

1Kuban State University

Abstract. Mass culture is a factor in the socialization of modern man. Her problems are presented in philosophical, cultural and sociological scientific discourse. Researchers have identified the deviantogenic nature of its influence on adult development and described the socio-psychological results of this influence. There is a contradiction between the formed need to comprehend the content and forms of pedagogical activity to minimize the consequences of the deviant influence of mass culture and the lack of objective knowledge, methodological approaches and technological means of this activity. The article shows the possibilities of using axicreation for the development of subjectivity in students, the ability to independently orientate the world, goal-setting and critical understanding of reality. Based on systemic, interdisciplinary, ontogenetic, and paradigmatic approaches, the possibility of applying the concept of “mode” to the description and classification of the effects of the influence of mass culture on the younger generation is substantiated. The connection of the revealed modes with an inversive childhood is shown. The main layers of pedagogical reality that are used by agents of mass culture are revealed. The logic of educational activity aimed at minimizing modes is presented as a purposeful process of actualization of students’ axicreative potential, specially organized in all layers of pedagogical reality. The axicreative potential of event-based activity-based educational technologies and educational events is revealed. The characteristics of the methodology of eventfulness as a tool for minimizing the effects of mass culture on students are described. The limitations of the educational dialogue and the developing potential of the intersubjective dialogue in the organization of the education of students in the conditions of the destructive influence of mass culture are revealed.

Keywords: mass culture, axicreation, mode, event-based activity-based educational technologies, educational event, subjectivity.


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For citation:  Kulishov V.V. The axicreative experience of educating students in the conditions of the destructive influence of mass culture. CITISE, 2024, no. 1, pp. 294-302. DOI: