ISSN 2409-7616

Galimullina N.M., Korshunova O.N., Feoktistova I.R.


UDC 378:316.772.5


Galimullina N.M.1 (Kazan, Russian Federation) –, Korshunova O.N.1 (Kazan, Russian Federation) –, Feoktistova I.R.2 (Kazan, Russian Federation) –

1Kazan National Research Technical University named after A.N. Tupolev-KAI

2Kazan Innovative University named after V.G. Timiryasov

Abstract. The research is devoted to the analysis of the application of the norms of digital etiquette in university students’ communications aimed at establishing professional and business interaction, in particular, within the framework of the dyad “teacher-student” and “student-teacher”. The criteria for evaluating students’ messages during the content analysis were such parameters as the presence of greetings, representations at the first and subsequent contacts, the style of presentation of the essence of the appeal, observance of ritual norms (gratitude for the answer, farewell), thoughtfulness in choosing the time of contact, following the norms of official business style. It is revealed that there is a difference in the prevalence of etiquette norms depending on which means of digital communication is taken as the basis for the medium of message distribution: messengers or e-mail. The authors analyzed and evaluated potential tools for the formation of sustainable practices for the application of digital etiquette norms in the course of business interaction between students and teachers and other target groups. First of all, we are talking about demonstrating an example of non-ticket compliance on the part of the teaching staff directly during the exchange of messages with students using messengers or e-mail. This is confirmed by the results of the study: in cases where communication was initiated by the teacher, setting the tone and format of online communication with students, the conversation was always conducted in a business style (in 100%) with respect for speech etiquette on the part of the student (in 76% of situations). The knowledge component of the competence under study can be formed during the development of distance learning courses of the Open Education platform, such as “The language of effective communication in the digital environment”, “Ethics of business communication in the digital environment”, “Psychology of media communications of the digital age”, “Digital Literacy”, “Digital Culture”. The authors suggest that it is necessary to actively introduce business communication and digital etiquette courses into educational programs and curricula in all areas of training.

Keywords: business communication, netiquette, digital etiquette, network etiquette, business correspondence, student youth.


  1. Antonova T.V. Strategic and tactical planning of educational dialogue in accordance with the guidelines of the communicative category of politeness. CITISE, 2023, no. 1, рр. 250-266. (In Russian). DOI: 10.15350/2409-7616.2023.1.20
  2. Panisheva O., Loginov A. Development of digital etiquette skills in students of pedagogical universities. Informatics and education, 2022, no. 37, pp.8-15. (In Russian). DOI: 10.32517/0234-0453-2022-37-1-8-15
  3. Kiseleva N. Y. Distance learning in higher education: issues of digital ethics. Bulletin of the Moscow State Pedagogical University. Series: Pedagogy and Psychology, 2022, no. 2, pp. 27-40. (In Russian). URL:
  4. Martín D. L. S., Otamendi J. Soft skills training program based on serious games. Sustainability, 2021, vol. 13, issue 15, 8582. DOI: 10.3390/su13158582
  5. Vagaeva O.A., Galimullina N.M. Formation of “soft skills” as a factor of competitiveness of future specialists. CITISE, 2023, no. 2, рр. 345-357. (In Russian). DOI: 10.15350/2409-7616.2023 .2.30
  6. Salganova E.I., Osipova L.B. Digital literacy of students: a competency-based approach. Economic and social changes: facts, trends, forecast, 2023, vol. 16., issue 1, pp. 227-240. (In Russian). URL:
  7. Talanov S. Digital etiquette in the views of students (based on the materials of the Yaroslavl Region). Alma mater. Vestnik Vysshey Shkoly, 2022, vol. 4, pp. 30-43. (In Russian). DOI: 10.20339/AM.04-22.030   
  8. Kokareva Yu.V., Kocheva A.V. On the issue of ethics of remote communication (the experience of studying the problem at the Trans-Baikal State University). Society: philosophy, history, culture, 2022, vol. 1, issue 93, pp. 36-42. (In Russian). URL:
  9. Zakharova L.V., Zarochintseva I.V., Lupinogina Yu.A., Kikinchuk O.A. Formation of culture and ethics of communication in the distance educational process in the training of nuclear specialists. Global nuclear safety, 2022, vol. 2, issue 43, pp. 93-101. (In Russian).  URL:
  10. Sigida D.A., Mishina T.V. Ethical and normative regulation of communication in social networks: a sociological dimension. Bulletin of the Adygea State University. Series 1: Regional Studies: philosophy, history, sociology, law, political science, cultural studies, 2023, vol. 2, issue 319, pp. 97-103. (In Russian). URL:
  11. Popova O.A., Soboleva O.V. Online communication “student – teacher”: from traditional formulas of politeness to a new network etiquette. Bulletin of the Russian New University. Series: Man in the modern world, 2023, no. 2, pp. 68-74. (In Russian). URL:
  12. Pochebut S. Digital etiquette: educational strategies. Discourse, 2022, no. 8, pp. 42-50. (In Russian). DOI: 10.32603/2412-8562-2022-8-4-42-50
  13. Shakhovalova E.G., Shakhovalov N.N. Problems of observing speech etiquette in Internet communications. Issues of journalism, pedagogy, linguistics, 2020, no. 3, pp. 455-465. (In Russian). URL:
  14. Galimullina N.M., Vagaeva O.A., Liksina E.V. Digital etiquette in university students’ communicative practice. Proceeding of the International Science and Technology Conference “FarEastCon 2021”, 2022. pp. 457-464. DOI: 10.1007/978-981-16-8829-4_42  
  15. Gogitsaeva O.U. Psychological and pedagogical conditions of interactive interaction between teachers and students in the electronic educational environment. CITISE, 2023, no. 4, pp. 167-178. (In Russian). DOI: 10.15350/2409-7616.2023.4.16
  16. Litvinova S.A., Zolochevskaya E.Y. The development of digital ethics in higher education as a factor of successful socio-cultural adaptation of foreign students. State and municipal administration. Scientific notes, 2023, no. 2, pp. 257-262. (In Russian).
  17. Oral Uğur. Netiquette: fundamentals of etiquette in digital communication. European Journal of Theoretical and Applied Sciences, 2023, no. 1, pp. 833-847. DOI 10.59324/ejtas.2023.1(5).70
  18. Fargieva Z.S. Formation of competence of the culture of professional communication among students in the conditions of virtual space. Modern pedagogical education, 2022, no. 12, pp. 148-152. (In Russian). URL:

For citation:  Galimullina N.M., Korshunova O.N., Feoktistova I.R. Digital etiquette in business communications of young university students. CITISE, 2023, no. 4, pp. 569-581. DOI: