DOI: http://doi.org/10.15350/2409-7616.2022.1.15

UDC 339.138

Cherednichenko O.V.¹ (Moscow, Russian Federation) – E-mail: ocheredn@mail.ru

¹Plekhanov Russian University of Economics

Abstract. The article discusses the problems that the Russian economy faced against the backdrop of an epidemiological crisis, analyzes the main macroeconomic indicators in the retrospective of 2019-2021. Conclusions are drawn about the future prospects and opportunities for Russian economic growth. At the same time, the specific emphasis is not so much on the problems faced by the automotive industry, but on the changed approaches, principles and trends of its functioning. The situation that developed during the pandemic and the forced lockdown completely reshaped the principles and “laws” of the car market, radically changing the “rules of the game” on it, making the buyer dependent on dealers. This fact acted as a catalyst in changing the consumer behavior of households. At the same time, the emphasis on the industry under consideration is made due to its specificity: it is this direction that is the “litmus test” of the functioning of the Russian market at the present stage. The purpose of the study is to identify current problems and changed formats for the functioning of the car market economy and to identify its key trends. At the same time, the definition of key trends must be formed both for the period of the next few months, and in the medium-long term within the perimeter of the next one or two years. The main objectives of the study are to identify key areas for the transformation of the industry, the implementation of which will correspond to its most effective further functioning, both from the point of view of the consumer and participants on the supply side. When determining the directions for the transformation of the industry, it is necessary to take into account the fact that the behavior of dealers that has formed during 2021 is pushing new, and non-core players to “enter” the market, and these are new risks associated with the low level of qualification of new participants. In the “Conclusion” of the work, the author formulated the main directions of the current functioning of the industry, as well as forecasts and dynamics of its functioning in the future for the next six months, taking into account the realities of today.

Keywords: Club of Rome, car market, coronavirus, model of inter-firm cooperation, monetary policy, disposable incomes of the population.

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For citation:

Cherednichenko O.V. New reality: changing established economic trends at the example of the car market. CITISE, 2022, no. 1, pp.187-195. DOI: http://doi.org/10.15350/2409-7616.2022.1.15