ISSN 2409-7616

V. Malygina, К. Antoshuna



Valentina D. Malygina –Doctor of Economic Sciences, professor, Head of the Department of commodity science, Donetsk National University of Economics and Trade named after Mikhail Tugan-Baranovsky, Donetsk, DRP, E-mail:

Кseniya A. Antoshuna –PhD (Candidate of Economics), Associate Professor of commodity Science, Donetsk National University of Economics and Trade named after Mikhail Tugan-Baranovsky, Donetsk, DRP, E-mail:

Abstract. The article describes a paradigmatic view of the inclusive behavior of society, formed on the basis of a philosophical and comparative analysis of the conceptual and ideological structure of the existing approaches to the essence of inclusion. Considering the principles of inclusion as an effective component of this article, the work explores and displays empirical connections between the main ideas, goals, conceptual foundations and existing paradigms, among which special attention is paid to the marketing paradigm in conjunction with the inclusive paradigm. It has been proved that inclusion as a global process of involving people with disabilities in all spheres of society’s activity should not only be an indicator of improving the quality of life of such a social group of people, but can be a criterion for the humanization of society. It is shown that through the use of existing and innovative approaches, the chain of empirical connections of the conceptual-ideological structure of the essence of inclusion is not complete and requires additional study. This work formulates the author’s vision of the development of the problem of inclusion in the form of such paradigms as the paradigm of society anabolism, the paradigm of recreation and the paradigm of empathy in society. A paradigm view of the inclusive behavior of society outlined the prospect of further research on the development of concepts of inclusive orientation and their practical interpretation in the context of the formation of the statehood of the Donetsk People’s Republic.

Keywords: paradigm view, inclusion, behavior, society, idea, approach, aspect, conceptual foundations, principles of inclusion, marketing paradigm, inclusive paradigm.


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For citation:

Malygina V.D., Antoshuna К.A. Paradigmal look at inclusive behavior society. CITISE, 2020, no. 4, pp.35-48. DOI: