Rezeda Z. Hizbullina – candidate of pedagogical Sciences, associate Professor of physical geography, cartography and geodesy, faculty of geography “Bashkir state University” (Russia, Ufa), E-mail: hizbullina@mail.ru

Rishat A. Khamidullin – senior lecturer of the Department of physical geography, cartography and geodesy, faculty of geography “Bashkir state University” (Russia, Ufa), E-mail: Rishat.khamidullin.00@mail.ru

Timur A. Latypov – master 2 years of study of the faculty of geography, profile “Physical geography» “Bashkir state University” (Russia, Ufa), E-mail: imer126@yandex.ru

Nadezhda V. Nikolaeva – student of the faculty of geography, profile “Physical geography» “Bashkir state University” (Russia, Ufa), E-mail: 89191457993@mail.ru

Abstract. The article reveals the concept of natural brand: a combination of unique qualities of the area, which reflect the individuality, the original consumer characteristics of the natural object or territory, popular and received public recognition, are in constant demand of consumers. The brand territory has a huge potential, having a large number of unique, unusual in its beauty natural areas. Almost any place has historical, natural and other conditions for the identification of its territorial identity, you just need to be able to detect and develop them. The article touches upon the problem of their rational use, maintenance and promotion of natural brands. The aim of the work is to analyze the regional features of the structure, properties and characteristic natural brands of the Republic of Bashkortostan. Based on the analysis of the collected materials, maps were compiled, namely hydrological natural brands of the Republic of Bashkortostan, natural brands of the Beloretsk region. The map provides generalized visual information that shows the number of natural areas in the area. This article in comparison with other related topics and purpose carries useful information about the concept, development, maintenance of natural brands as an element of socio-economic development of territories.

Keywords: natural brands, specially protected natural areas, natural brands of the Republic of Bashkortostan, hydrological objects, mapping of natural objects.

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