Alexey V. Kylasov –  Ph. D, associate professor of Academic Department of hospitality, tourism and sports of the Plekhanov Russian University of Economics (Russia, Moscow), E-mail: kylasov@yandex.ru

Maria A. Anishchenko – master Plekhanov Russian University of Economics (Russia, Moscow), E-mail: anishchenkoma@gmail.com

Abstract. In the article presents the development of marketing support for the World Series of tournaments “Ethnosport Challenge”. It revealed that in relation to the project, most of the channels of the direct marketing strategy are not cost effective. The main emphasis in the development made on the strategy of indirect marketing. The key channels of marketing support: PR, branding, printed materials, souvenir production, interactive programs, and visualization development.

Keywords: ethnosport, marketing communications, promotion, traditional games.

References:    

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