Maria A. Anishchenko – Master Plekhanov Russian University of Economics (Russia, Moscow), E-mail: anishchenkoma@gmail.com

Abstract. This article describes the peculiarity of traditional games «Atmanovskiy kulachki» as well as their development dynamics over the past 5 years, based on such indicators as the amount of funds raised for the project, the number of participants in the event, and the number of spectators. In the article the assumptions explaining for the sustainable development.

Keywords: ethnosport, marketing, budget, economy, promotion, traditional games.

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