UDC 378.147

Ivanushkina N.V.¹ (Samara, Russian Federation) – inw38641@mail.ru

¹Samara National Research University

Abstract. The article considers the key aspects that determine the relevance of the topic related to the transformation and modernization of professional training of university students. The author notes that the active use of the term “information” and its derivatives in the educational environment contributes to the formation of a digital media environment, which is becoming a key component of the global information space. In this regard, the modern system of higher education faces the need for in-depth scientific research aimed at developing and validating innovative methodological approaches to professional training of future specialists, which can ensure a high level of professional competence of graduates of the University. Innovative methodological strategies are based on interdisciplinary interaction, taking into account current trends in the field of educational technologies, pedagogy and psychology. The article defines the stages of development of the media-oriented educational paradigm, its structure, and content, which has become a methodological basis for the transformation and modernization of professional training of university students. The media-oriented approach is presented as a methodological component of the media-oriented educational paradigm. It allows you to search for adequate and effective conditions, mechanisms, and tools for managing the interaction of participants in the educational process. The article highlights the importance of developing the problem of conceptual justification of the media-oriented approach. The author provides a philosophical and methodological substantiation of the structure and content of the media-oriented approach. It is based on the idea of a value-oriented orientation that has defined the value system, mission and strategy for the transformation and modernization of professional training of university students in the context of digital transformation of education. The article describes a set of system-forming principles of the approach, methods aimed at solving the problem of transformation and modernization of professional training of university students. The educational result is formulated. A number of potential risks associated with possible shortcomings of the concept and ways to minimize them are identified. The author concludes that the concept of media-oriented approach is an innovative educational paradigm associated with the transformation and modernization of professional training of university students.

Keywords: concept, media-oriented educational paradigm, media-oriented approach, media communication, modernization, professional education, transformation.

References:

1. Bersenev I.I., Vershinin V.G., Sashko A.A., Development of Higher Education in Russia at the Present Stage. Humanities and Education, 2024, vol. 15, no. 2(58), pp. 28-34. (In Russian). DOI: 10.51609/2079-3499_2024_15_02_00
2. Danilina Yu.N. Problems and Prospects for the Development of Innovative Educational Processes. Bulletin of Pedagogical Sciences, 2024, no. 3, pp. 112-116. (In Russian). DOI: 10.62257/2687-1661-2024-3-112-116
3. Elkina O.S., Elkin S.E. Current research directions of methodological aspects of the formation of a system for training specialists in the field of economics. Theoretical Economics, 2024, no. 5(113), pp. 12-20. (In Russian). DOI: 10.52957/2221-3260-2024-5-12-20
4. Kolpashnikov K.M. Integrated use of methods, forms and means of teaching as a condition for the effectiveness of the educational process. Education Management: Theory and Practice, 2024, no. 8-1, pp. 59-64. (In Russian). DOI: 10.25726/h1850-3949-5342-o
5. Ryumina T.V. Innovative educational technologies as a means of improving higher education. Delta of Science, 2023, no. 2, pp. 5-9. (In Russian). URL: https://elibrary.ru/erqysy
6. Sabirov S.R. Modern trends in the development of higher pedagogical education. Proc. “Productive learning: experience and prospects”. Samara, Scientific and Technical Center LLC Publ., 2024. pp. 127-130. (In Russian). URL: https://elibrary.ru/pqlrju
7. Fedorenko A.V. Improving pedagogical communication in cadet classes of a comprehensive educational organization. Pedagogical Education and Science, 2024, no. 3, pp. 44-49. (In Russian). DOI: 10.56163/2072-2524-2024-3-44-50
8. Soboleva A.V., Obdalova O.A. Model of intercultural speech interaction in a digital environment when teaching foreign language communication. Bulletin of Tomsk State University, 2023, no. 497, pp. 193-202. (In Russian). DOI: 10.17223/15617793/497/20
9. Brodovskaya E.V., Dombrovskaya A.Yu., Lukushin V.A. Management of digital communications with target documents in the activities of leading Russian universities. Higher education in Russia, 2022, vol. 31, no. 10, pp. 9-24. (In Russian). DOI: 10.31992/0869-3617-2022-31-10-9-24
10. Rakhimova R.E. Social networks as a tool for teaching foreign languages. Oriental Renaissance: Innovative, Educational, Natural and Social Sciences, 2023, vol. 3, no, 22. pp. 142-147. (In Russian). DOI: 10.5281/zenodo.10198703
11. Raspopova S.S. Media communications in the system of university education: towards the problem statement. Public service, 2023, vol. 25, no. 3 (143), pp. 77-84. (In Russian). DOI: 10.22394/2070-8378-2023-25-3-77-84
12. Ivanushkina N.V. Scientific approaches to professional training of university students in the context of education transformation. Bulletin of the South Ural State Humanitarian Pedagogical University, 2022, no. 5 (171), pp. 146-166. (In Russian). DOI: 10.25588/CSPU.2022.171.5.007
13. Vannovskaya O.V. The concept of psychological and pedagogical support for the digital transformation of the educational process of the university (anthropocentric approach). Bulletin of the State University of Education. Series: Psychological Sciences, 2024, no. 3, pp. 133-149. (In Russian). DOI: 10.18384/2949-5105-2024-3-133-149
14. Kuptsova I.A., Vladimirova T.N. Media education as a means of forming value guidelines and intellectual and creative potential of an individual. Science and School, 2024, no. 3, pp. 55-64. (In Russian). DOI: 10.31862/1819-463X-2024-3-55-64
15. Topornina A.V. Strategies for digital transformation of a university in the context of the peculiarities of the value-semantic sphere of employees. Bulletin of the State Educational Institution of Additional Professional Education of the Tyumen Region “Institute of Professional Education and Professional Development of the Tyumen Region”. Tula educational space, 2023, no. 4-2, pp. 56-58. (In Russian). URL: https://www.elibrary.ru/mtihcy
16. Udzhuhu I.A., Tuguz F.A., Dvoynikova E.S. Digitalization of Education as a Cultural Value. Bulletin of the Maikop State Technological University, 2024, vol. 16, no. 2, pp. 119-126. (In Russian). DOI: 10.47370/2078-1024-2024-16-2-119-126
17. Sabanina N.R. Synthesis of Knowledge as a Value of Science. Bulletin of Perm University. Philosophy. Psychology. Sociology, 2024, no. 2, pp. 192-204. (In Russian). DOI: 10.17072/2078-7898/2024-2-192-204
18. Gryaznov S.A., Nikolaeva I.V. Generation Z: the connection between values and new media. Trends in the Development of Science and Education, 2024, no. 111-1, pp. 70-72. (In Russian). DOI: 10.18411/trnio-07-2024-20
19. Pankratova E.V., Ulyankina A.Yu. Self-education as a social institution from the standpoint of structural functionalism and neoinstitutionalism approaches. Bulletin of the Nizhny Novgorod University named after N.I. Lobachevsky. Series: Social Sciences, 2024, no. 2(74), pp. 148-152. (In Russian). DOI: 10.52452/18115942_2024_2_148
20. Telmanova A.S., Balabanov P.I. Self-actualization in the process of consuming a cultural product. Bulletin of the Kemerovo State University of Culture and Arts, 2024, no. 67, pp. 23-30. (In Russian). DOI: 10.31773/2078-1768-2024-67-23-30
21. Bogdanova I.I. Professional self-development of teachers as a psychological and pedagogical problem. Scientific works of the Moscow Humanitarian University, 2024, no. 2, pp. 4-8. (In Russian). DOI: 10.17805/trudy.2024.2.1
22. Ismailova D.O. Problems of interaction between teacher and student in a vocational education institution. Science and Practice in Education: Electronic Scientific Journal, 2024, vol. 5, no. 3, pp. 93-98. (In Russian).
23. Perepelitsa E.V. Network communication and explanatory resource of information theory. Bulletin of Moscow University. Series 26: State audit, 2024, no. 2, pp. 115-131. (In Russian). DOI: 10.55959/MSU2413-631X-27-15-2-10
24. Sidorov V. A. Media interaction as an area of contact of values. Bulletin of the Northern (Arctic) Federal University. Series: Humanities and social sciences, 2015, no. 5, pp. 57-64. (In Russian). URL: https://www.elibrary.ru/vbhliv
25. Lisin B.K. Innovative culture. Innovations, 2008, no. 10, pp. 49-53. (In Russian). URL: https://www.elibrary.ru/kxyebr
26. Shchipova O.V., Ivanushkina N.V. Research of the peculiarities of the organization of hybrid education of students at the university. CITISE, 2024, no. 4, pp. 581-590. (In Russian). URL: https://www.elibrary.ru/lcnypq
27. Ignatyeva G.A., Sdobnyakov V.V. Design of personalized additional professional education of teachers: event-positional methodology. Bulletin of Minin University, 2022, vol. 10, no. 3, pp. 7. (In Russian). DOI: 10.26795/2307-1281-2022-10-3-7

For citation: Ivanushkina N.V. The concept of media-oriented approach in professional training of university students. CITISE, 2025, no. 2, pp. 204-215.