Bazilevich S.V.¹ (Omsk, Russian Federation) – bsv65@mail.ru; Lipkina E.D.¹ (Omsk, Russian Federation) – lipkina58@mail.ru

¹Omsk State Transport University

Abstract.  The article considers the main factors affecting the quality of educational services provided by educational institutions. It is revealed that in this context the importance of innovative activities of institutions providing services for training, retraining and professional development of the staff of companies increases. The authors found out that the use of digital technologies, based on general trends in information transfer technologies, is undoubtedly a new reality, which is changing the educational process and the very structure of education before our eyes. The authors have chosen the training center of VPO “ANTA” for the study. Its strengths, weaknesses and promising opportunities were identified and formulated. Further, the competitiveness was analyzed by success factors and a competitiveness polygon was constructed. Comparing the results for each factor, the authors found out that the main indicators of competitiveness of the Training Center “ANTA” exceed the indicators of other companies on the market, but in order to retain the achieved position it is proposed to introduce innovations aimed at improving the quality of services for the direction of training in occupational safety. The authors propose a process algorithm that provides practical realization of gamification system development and implementation. The requirements for successful implementation of gamification are formulated and possible risks are taken into account. It is determined that for successful development and implementation of gamification system it is necessary to take into account all the emerging complexities that are associated with the development of game mechanics, as well as with the creation of motivation for participation and measuring the resulting effectiveness. The authors substantiated that the implementation of gamification system will provide an increase in the level of involvement of students in the training process, which will lead to a deeper learning of the material and, as a consequence, increased motivation to comply with the rules of safety of specialists at work. It is determined that at the current stage of transformation of the market economy one of the main factors of success and performance of educational organizations is their activity aimed at ensuring the required level of innovative development, which should be considered as a condition for long-term sustainable growth of their development efficiency and increasing their own competitiveness.

Keywords: additional professional education, innovative development, competitiveness, virtual and augmented reality technologies, gamification system, online service.

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For citation: Bazilevich S.V., Lipkina E.D. Practical aspects of increasing competitiveness based on the innovative development of the company. CITISE, 2025, no. 1, pp. 548-561.