UDC 378.147

Ivanushkina N.V.¹ (Samara, Russian Federation) – inw38641@mail.ru

¹Samara National Research University

Abstract. This article examines the key aspects that determine the relevance of the topic related to the transformation of the social communication paradigm and the need to find innovative approaches to developing the readiness of students of higher education institutions for professional activities. In modern socio-economic conditions, participants in educational relations are faced with the need to satisfy new information needs in education. This requires the introduction of an innovative approach to the process of professional training of students in higher education institutions. The article defines the purpose of the media-oriented approach as innovative, presenting it as a methodological component of the media-oriented educational paradigm. The author constructed a hierarchy of pedagogical values, formulating the leading idea of the study. It was presented as a theoretical basis for determining strategic ways of transformation and building a new system of professional training of university students. The presented article presents the structure of the media-oriented approach as a methodological component of the media-oriented educational paradigm. It describes a set of system-forming principles of the approach, methods aimed at solving the problem of transformation and modernization of professional training of university students. The educational result is formulated. The author has built the logic of defining the content of the media-oriented approach to the formation of university students’ readiness for professional activity. Its essence and function are described through media resources and types of conditions in the form of their taxonomy (conditions-prerequisites (appropriateness), conditions-settings (goal orientation), conditions-requirements (goal achievement)), which manifested themselves through the dominant condition for the implementation of the structural-functional model – media-educational communication. Innovative means of its implementation at all stages of development are presented. The article identifies the strategy, tactics and technology of the innovative approach. The author formulates a conclusion that the media-oriented approach is a methodological component of the media-oriented educational paradigm, and describes the prospects for its implementation.

Keywords: innovative approach, media tools, media-oriented educational paradigm, media-oriented approach, paradigm, pedagogical values, approach, professional training, digital education, digital transformation.

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For citation: Ivanushkina N.V. Media-oriented approach as a methodological component of the media-oriented educational paradigm. CITISE, 2025, no. 2, pp. 147-156.