UDC338.24:001

Malygina M.V.¹ (Omsk, Russian Federation) – marija-72@mail.ru

¹Omsk State Agrarian

Abstract.  The article considers the problems of implementing an innovative product in exhibition activities. The author believes that innovative technologies lead to a rapid and significant increase in productivity identical to the product’s productivity, followed by a higher commercial effect and a high share of productivity gain. Implementation of an innovative product is an excellent tool for the successful organization of exhibition activities. The article presents the activities of   LLC International Exhibition Centre Intersib, Omsk. The indicators of financial and economic activity are considered. The author indicates that in order to simplify the collection of information about exhibition participants and their automatic entry into the database, Bitrix24 CRM technology was introduced in IEC Intersib. The Bitrix24 CRM service is an effective tool that provides the company with a large number of opportunities. When analyzing the use of this service at the enterprise, it was revealed that some of the capabilities of Bitrix24 CRM are not fully used due to the lack of an employee who understands the full functionality and advantages of the service. The management of the IEC Intersib was presented with three options for electronic registration terminals; due to the advantages of functionality and additional capabilities, the third option was chosen – the Fractal-t terminal. During the study, the author presented a calendar plan for the implementation of an electronic terminal in the IEC Intersib, the advantages of implementing an electronic registration terminal, and technical characteristics of the electronic registration terminal. The author indicated the conditions under which the transfer of an electronic terminal is possible, and presented the costs of training employees in Bitrix24 CRM by completing the CRM Module course developed by KISELEV GROUP. The author notes that the implementation of an electronic terminal can bring many advantages to the enterprise that can automate and simplify work processes. The activities developed by the author to solve the identified problems during the implementation of innovative products in IEC Intersib can optimize the performance of work tasks.

Keywords: innovative product, Intersib International Exhibition Center LLC, innovative technologies, exhibition activities, Bitrix24 CRM technologies, electronic terminals, automation, work processes.

References:

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For citation:Malygina M.V. Implementation of innovative product in exhibition activities. CITISE, 2025, no. 1, pp. 569-584.