UDC 378

DOI: http://doi.org/10.15350/2409-7616.2023.1.35

Likhacheva O.N.¹ (Krasnodar, Russian Federation) – olga-lihacheva@rambler.ru, Petrov I.F.¹ (Krasnodar, Russian Federation) – igorpetroff@yandex.ru, Petrova S.I.¹ (Krasnodar, Russian Federation) – sofiapetroff@yandex.ru

¹IMSIT Academy

Abstract. Modern realities are such that Internet discourse should be given special attention. On the one hand, it covers most of our modern life, on the other hand, it often violates not only linguistic norms, but also ethical postulates, which is explained by negative trends in society, neglect of cultural foundations and eternal values. The situation requires an immediate solution, in connection with which there is an urgent need to consider the problem of communication on the Internet and the purity of the native language. It is important to monitor the quality of linguistic communication, especially in the context of digital interaction, since in the modern context it occupies a huge, significant niche and it is an indicator of the diseases of society that must be eliminated. The subject of the study is modern communication in various social networks, as well as various online publications that cover current events. The object of the study is the Russian language, lexical units, as well as invective vocabulary, which is observed in modern Internet discourse. The relevance of the study lies in the urgent need to highlight the problems of verbal communication on the Internet, prescribing appropriate rules and norms of adequate communication to the Internet discourse, eliminating grammatical and lexical errors in messages. The novelty of the study lies in the development of a number of recommendations for the purification of the Russian language from language and speech units that do not meet ethical standards, observed in modern Internet communication. The work is recommended for teachers, methodologists, students, graduate students and a wide range of people interested in using high-quality Russian language in the modern realities of digital and direct interaction.

Keywords: internet discourse, ethical norms, linguistic interaction, communication, language purity, modern society, culture.

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For citation: Likhacheva O.N., Petrov I.F., Petrova S.I. Internet discourse features in modern society. CITISE, 2023, no. 1, pp. 413-420. DOI: http://doi.org/10.15350/2409-7616.2023.1.35