UDC 338.2:004.93’1

DOI: http://doi.org/10.15350/2409-7616.2023.1.17

Shilovich O.B.¹ (Krasnodar, Russian Federation) – olegrgups@mail.ru, Gulyai V.G.¹ (Krasnodar, Russian Federation) – ms.gulyay@bk.ru, Markov A.I.¹ (Krasnodar, Russian Federation) – sashasashamarkov2016markov@gmail.com, Shapovalov D.A.¹ (Krasnodar, Russian Federation) – Shapovalov.demid02@mail.ru

¹Kuban State Technological University

Abstract. Improving the quality of service with the help of information technology is becoming increasingly popular in various service industries. The well-being of the population is one of the most important tasks of the economy. This article discusses the service sector as one of the three components of the economy that directly affects the welfare of the population. In order to improve the quality of services provided, research was conducted to identify the most developed sectors of the service market and the dynamics of the development of the service sector both in our country and around the world. So it was revealed that the best service market is developed in European countries; in our country, there is an increase in the provision of services, while the most developed area is the construction and improvement of real estate. To improve the quality of service, it is necessary that customers be assisted in choosing a service, as well as support is provided during its implementation. The article proposes a new method of quality control by automating and intellectualizing the system for evaluating the work of managers and call centers. For this, it is proposed to create an assessment system based on artificial intelligence algorithms. In this case, it is proposed to introduce natural language processing mechanisms into the system for evaluating the work of managers, in particular, algorithms for recognizing, processing and generating text in oral and written format. This system is necessary for assessing the quality of goods by consumers, improving the quality of manufactured goods to improve the well-being of the population. The research material has theoretical and practical value for those involved in solving the issues of this problem.

Keywords: service industry, natural language processing, artificial intelligence.

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For citation: Shilovich O.B., Gulyai V.G., Markov A.I., Shapovalov D.A. Improving the quality of service in the service sector with the help of information technologies. CITISE, 2023, no. 1, pp. 202-213. DOI: http://doi.org/10.15350/2409-7616.2023.1.17