ISSN 2409-7616

Mahrina Е.А., Katunin A.A.



UDC 37.012:159.316.624

Mahrina Е.А.1 (Sevastopol, Russian Federation) – Е-mail:, Katunin A.A. 2 (Taganrog, Russian Federation) – Е-mail:

1Sevastopol State University

2Rostov State University of Economics

Abstract. This article presents the results of a study on the psychological aspects of self-presentation on the Internet (motives for the formation of virtual identities). A theoretical analysis of scientific research presented in modern literature, devoted to such a phenomenon of virtual self-presentation as the formation of network identities, has been carried out. The relevance of this study is due, first of all, to the growing global trend, which is aimed at the digitalization of all spheres of human life, including the organization of the human existential world. Powerful scientific and sociocultural processes that accompany this trend form the need for new scientific knowledge and understanding of various Internet processes, including the process of social communication and interaction and the virtual self-presentation that is inextricably linked with this. The authors also present the materials and results of the empirical study, which confirm the previously posed hypothesis, which is expressed in the fact that it is people who are most dissatisfied with certain life circumstances that are prone to the formation of a network identity that differs from the real one: they not only create and use fictitious accounts, but also transmit through them self-images that are radically different from real ones, completely untrue. The practical significance of the study is, firstly, in replenishing the empirical base of the scientific question relevant in the modern world about the specific features of self-presentation on the Internet; secondly, in the possibility of using research materials in the development of training courses in the education system and in the practice of organizing and conducting relevant seminars and trainings.

Keywords: Internet, virtual self-presentation, identity, network identity, motivation, social frustration.


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For citation:

Mahrina Е.А., Katunin A.A. Psychological and pedagogical aspects of self-presentation on the internet: motives for the formation of virtual identities. CITISE, 2022, no. 2, pp.345-353. DOI: