DOI: http://doi.org/10.15350/2409-7616.2021.1.27

UDC 338:658.628

Malygina V.D.¹ (Donetsk, DRP) – E-mail: mvd-51@mail.ru, Biba E.V.¹ (Donetsk, DRP) – E-mail: katerina.biba@yandex.ru

¹Donetsk National University of Economics and Trade named after Mikhail Tugan-Baranovsky

Abstract. In the article, in order to improve the technology of managing the trading enterprise assortment portfolio, a system of the most general indicators was identified. In order of the trade enterprises product portfolio formation efficiency, in the work developed by the innovation indicator of the assortment policy, the innovation coefficient, assortment policy, the own brand retail outlets ratio, the rate of the consumer price stimulation, the coefficient of customer satisfaction. A scientific and methodological approach to assessing the indicators of the food studied aggregate group products assortment portfolio analysis of trading enterprises is proposed. In order to model the trading enterprise product range, a model for optimizing the assortment portfolio indicators system in the digitalization conditions has been developed. Conducted expert evaluation of Donetsk people’s Republic commercial enterprises assortment portfolio analysis indicators formats “supermarket” and “at home”, which allowed to identify the priority indicators of the retailers assortment portfolio analysis in various formats. It is proved that retail enterprises of the “supermarket” format are more dependent on the enterprise innovation policy itself.

Keywords: trade enterprise, assortment policy, assortment portfolio, assortment policy innovation coefficient, coefficient of own brand, consumer price stimulation coefficient, customer satisfaction coefficient, product range modeling.

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For citation:

Malygina V.D., Biba E.V. Optimization of the system of indicators of product portfolio of commercial enterprise. CITISE, 2021, no. 1, pp.299-309. DOI:http://doi.org/10.15350/2409-7616.2021.1.27