I. Bayrakova, G. Mabiala, I. Troyan
STRATEGIC PRIORITIES OF DEVELOPMENT OF ENERGY RETAIL COMPANIES (ONE THE CASE OF STATE UNITARY ENTERPRISES OF THE REPUBLIC OF CRIMEA “KRYMENERGO”)
Irina V. Bayrakova – PhD in Economics, associate professor of the department of economic theory Institute of economics and management of V.I. Vernadsky Crimean Federal University, Simferopol, Russian Federation, ORCID: 0000-0002-3374-8176,E-mail: firstname.lastname@example.org
Mabiala Gilbert – PhD in Economics, associate professor of the department of economic theory Institute of economics and management ofV.I. Vernadsky Crimean Federal University, Simferopol, Russian Federation, ORCID: 0000-0002-5694-9843, E-mail: email@example.com
Irina A. Troyan – PhD in Economics, associate professor of the department of economic theory Institute of economics and management of V.I. Vernadsky Crimean Federal University, Simferopol, Russian Federation, ORCID: 0000-0002-5694-9843, E-mail: firstname.lastname@example.org
Abstract. In modern conditions, characterized by instability and uncertainty of the socio-economic situation, the development of strategic priorities for the development of energy retail companies, according to their specific business and comparative advantages, is particularly relevant. In the article, the authors systematized various approaches to define the category of “strategy” based on an analysis of scientific references. Three basic stages of strategy development are identified and approved. Based on the developed “business model” of energy retail companies, strategic development priorities are formulated on the case of Crimean state-owned unitary enterprise “Krymenergo”. These priorities will help to solve the problems of modernization and renovation of equipment, digitalization and optimization of production processes, mobilization of hidden and promising sources of investment, and in general, will ensure sustainable and high-quality development of energy retail companies. Therefore, the aim of the article is to develop effective strategic priorities for the development of energy retail companies (using the example of Crimean state-owned unitary enterprise of the “Krymenergo”. To achieve the strategic goal, the following tasks must be solved: 1) to determine the main approaches that determine the strategy in terms of its functions; 2) the views of scientists on the concept of “strategy” are systematized; 3) to develop a business model for energy retail companies;
4) to develop strategic priorities for the development of energy retail companies, on the case of Crimean state-owned unitary enterprise of the “Krymenergo”. 5) to formulate conclusions regarding the developed strategic development priorities. The object of the study is the development of a business model and, on its basis, the development of strategic priorities for the development of energy retail companies (on the case of Crimean state-owned unitary enterprise of the “Krymenergo”). The subject of the study is the theoretical, methodological and practical aspects of improving the efficiency of the functioning of energy retail companies (on the case Crimean state-owned unitary enterprise of the “Krymenergo” as part of the development of strategic development priorities. General scientific methods became the methodological basis for fulfilling the assigned tasks: analysis, synthesis, deduction and induction, tabular and graphic.
Keywords: strategy, efficiency, energy efficiency, digitalization, capital, investment, business model.
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