Yuliya E. Smalkovskaya – master Faculty of Hotel, Restaurant, Tourism and Sport Industry, Plekhanov Russian University of Economics (Russia, Moscow), E-mail: smalu@mail.ru

Annotation. This article is devoted to the problems of the Organization of efficient management in the field of sports and event tourism for example holding XXII Olympic Games in Sochi (2014), as well as preparatory (preivent) and postolimpijskogo (postivent) stages. Study of Association of tourism and sports spheres has relevance in terms of the development of tourist destinations. Tools like this impact on the economy could be called international sporting events. The article examined the relationship of statistical indicators in the field of tourism and stages of sporting events, as well as the effect of a sporting event. The results of this study can be applied in the sphere of organization of sports events, personalities in the field of tourism, tour operators in terms of analytical framework, as well as specialists in the field of enhancing competitiveness in the management Sport.

Keywords: sports event tourism, Olympic Games, tourist potential of the region, tourist destination, tourist resources.

References:

1. Alekseeva O. V. Sobytiynyy turizm i ivent-menedzhment. Rossiyskoe predprinimatel’stvo, 2011, №6, s. 167 – 172
2. Altukhov S. Ivent-menedzhment v sporte. Upravlenie sportivnymi meropriyatiyami. M.: Sovetskiy sport, 2013
3. Goncharova N. Yu. Sobytiynye kommunikatsii kak element programm prodvizheniya // Integral. 2013. №1-2. S. 132
4. Gureeva E. A. Vliyanie sportivnykh sobytiy na formirovanie imidzha i brenda regiona // Ufa: Problemy i perspektivy industrii gostepriimstva, turizma i sporta, 2018, s. 26-29
5. Gureeva E. A. Potentsial razvitiya rynka sportivnykh meropriyatiy v regionakh RF // CITISE, 2017, № 4(13)
6. Epkhiev A. Ch. Tendentsii i potentsial razvitiya sportivno-sobytiynogo turizma goroda Sochi Krasnodarskogo kraya // Molodoy uchenyy. Kazan’: Izdatel’stvo Molodoy uchenyy, 2016.
7. Evseev V.O. Model’ konkurentnogo sotsial’nogo gosudarstva. V sbornike: Sovremennaya ekonomika: kontseptsii i modeli innovatsionnogo razvitiya materialy VII Mezhdunarodnoy nauchno-prakticheskoy konferentsii. 2015. S. 73-80.
8. Evseev V.O. Opredelenie urovnya professional’noy deesposobnosti pravitel’stva. V sbornike: Problemy i mekhanizmy otsenki effektivnosti sistemy gosudarstvennogo i munitsipal’nogo upravleniya: teoriya i praktika sbornik tezisov dokladov i statey mezhdunarodnoy nauchno-prakticheskoy konferentsii rossiyskikh i zarubezhnykh universitetov i REU im. G.V. Plekhanova pri uchastii predstaviteley gosudarstvennykh i munitsipal’nykh organov vlasti. otvetstvennyy redaktor: R.A. Abramov. 2016. S. 89-93.
9. Evseev V.O. Razvitie potentsiala chelovecheskikh resursov v Rossii. Vestnik Universiteta (Gosudarstvennyy universitet upravleniya). 2007. T. 21. № 3. S. 155-167.
10. Masterman G. Strategicheskiy menedzhment sportivnykh meropriyatiy. M.: Natsional’noe obrazovanie, 2015
11. Mendel’ T. V. Problemy razvitiya sportivno-turistskoy deyatel’nosti v Rossii // Vestnik krasnoyarskogo gosudarstvennogo pedagogicheskogo universiteta im. V. P. Astaf’yeva. Krasnoyarsk: 2014
12. Postanovlenie glavy administratsii (gubernatora) Krasnodarskogo kraya ot 05.10.2015 N 942 ob utverzhdenii gosudarstvennoy programmy Krasnodarskogo kraya “Postolimpiyskoe ispol’zovanie olimpiyskikh ob”ektov i razvitie olimpiyskogo turizma”
13. Saraykina S. V., Trubnikov A. E. Osobennosti uslug v sportivno-sobytiynom turizme i spetsifika ego organizatsii // Ogarev-online. Elektronnoe periodicheskoe izdanie dlya studentov i aspirantov [Elektronnyy resurs] URL: http://journal.mrsu.ru/wp-content/uploads/2014/06/Trubnikov.pdf (data obrashcheniya: 18.05.2018)
14. Semenov A.A. Sportivnyy turizm kak faktor ustoychivogo razvitiya turistskoy destinatsii // Servis v Rossii i za rubezhom. M.: FGBOU VPO «RGUTiS», 2014
15. Sirchenko A. A. O perspektivakh razvitiya sobytiynogo turizma v Rossiyskoy Federatsii. Turizm: pravo i ekonomika, 2012, №2, s. 4-7
16. Statisticheskie dannye po sub”ektam RF za 2011 – 2016 goda Federal’nogo agentstva po turizmu ministerstva kul’tury Rossiyskoy Federatsii
17. Skopa V. A. Sportivnyy turizm: sushchnost’ i osobennosti organizatsii [Elektronnyy resurs] // NovaInfo URL: http://novainfo.ru/article/11557 (data obrashcheniya: 19.05.2018)
18. Skryl’ T.V. Analiz provedeniya sovremennoy ekonomicheskoy politiki i ee vliyanie na turisticheskuyu industriyu // News of Science and Education. 2016. T. 10. S. 7-16.
19. Skryl’ T.V., Paramonova A.S. Reputatsionnyy menedzhment i sovremennye tekhnologii vzaimodeystviya s klientami. V knige: Problemy i perspektivy industrii gostepriimstva, turizma i sporta sbornik statey. rossiyskiy ekonomicheskiy universitet imeni G.V. Plekhanova. Ufa, 2018. s. 121-124.