Vasily A. Mironov – master Plekanov Russian University of Economics (Russia, Moscow), E-mail: 9.mironov@gmail.com

Abstract. In the article the object of research is business sports information as part of a sports product. The author analyzes the sports industry market and concludes that the term “sports product”, being an integral concept, includes several components. Currently, the study of the sports product often implies a consideration of the material and sports and entertainment side, while information is one of the fundamental concepts in the field of sports. During the analysis, sports information was divided into two categories. In conclusion, the author concludes that business sports information has a professional value as an independent specific part of the product in the market of the sports industry.

Keywords: sport, market, product, sports information, sports journalism, consumer.

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