DOI: http://doi.org/10.15350/2409-7616.2021.1.01

UDC 330.34

Bazilevich S.V.¹(Omsk, Russian Federation) – E-mail: bsv65@mail.ru, Lipkina E.D.¹(Omsk, Russian Federation) – E-mail: lipkina58@mail.ru, Malygina M.V.² (Omsk, Russian Federation) – E-mail: marija-72@mail.ru

¹Omsk State Transport University

²Siberian State University of Physical Culture and Sports

Abstract.   The article deals with the problems of using innovations by organizations carrying out exhibition activities. The authors take the position of the need for companies carrying out exhibition activities to implement innovations, which in modern market conditions become real competitive advantages, can significantly expand the entire range of proposals and increase the level of efficiency of interaction between producers and consumers. The article presents an algorithm for the implementation of innovations in the field of exhibition activities, containing analytical and practical implementation blocks, which show the sequence of necessary actions to identify manageable internal resources and external threats, analyze the main factors of influence and develop a set of measures to ensure adaptation to market requirements and effective use of innovative technologies. The authors made an attempt to identify a number of priority internal and external factors that stimulate development in the field of exhibition activities and create conditions for the successful implementation of innovations, and to establish the main problems of effective innovation. The article presents measures for the effective implementation of innovations in organizations carrying out exhibition activities: the introduction of a customer relationship management system (CRM-system); creation of an online platform for online exhibitions and online forums; launch of the project “Live installation” on the platform of JSC IEC “Intersib” and determined the optimal periods for holding the the level of all processes carried out by the multifunctional exhibition center in general.

Keywords: innovations, innovative activities, customer base, internet platform, virtual exhibitions, interactive space, website.

References:

1. Bazarova E.G., Bazarov A.Ts. Management of innovative development of an educational organization. Baltic Humanitarian Journal, 2016, no. 1 (14), pp. 51-54. (In Russian)  URL: https://www.elibrary.ru/item.asp?id=25589749
2. Bogomolova I.P., Krivenko E.I., Stryapchikh E.S., Shevaldova T.V. Innovative development as an effective organization strategy. Bulletin of the Voronezh State University of Engineering Technologies, 2018, no. 1 (75), pp. 398-412. (In Russian) URL: https://www.elibrary.ru/item.asp?id=32822872
3. Gribova V.V., Fedorishchev L.A. Software complex for the development of virtual environments on a cloud platform.  Theory and control systems, 2017, no. 6, pp. 41-49. (In Russian) URL: https://www.elibrary.ru/item.asp?id=30673990
4. Grishchenkov AI, Dmitriev EA, Legchenko MA Innovations – definition, classification, stages. Bulletin of the Bryansk State University, 2014, no. 3, pp. 182–188.   (In Russian)    URL:https://www.elibrary.ru/item.asp?id=23131235
5. Epifantseva D.D. Innovative development of Russian enterprises. Young scientist, 2019, no. 1 (239), pp. 85–87.  (In Russian)   URL: https://www.elibrary.ru/item.asp?id=36742142
6. Krivenko E.I., Stryapchikh E.S., Mikhailova A.V. Directions of innovative development of enterprises based on management tools. Economy and Entrepreneurship, 2016, no. 10, pp. 327–331. (In Russian) URL: https://www.elibrary.ru/item.asp?id=27211445
7. Magmuzova N.V., Fedotov V.D. Analysis and improvement of the organization’s innovation management system. Azimuth of scientific research: economics and management, 2018, no. 3 (24), pp. 176-179.  (In Russian)     URL: https://www.elibrary.ru/item.asp?id=36287714
8. Matyasov A.Yu., Shaburova A.V. Planning of innovative activity at the enterprise.  Interexpo Geo-Siberia, 2017, no. 1, pp. 17-26.  (In Russian) URL: https://www.elibrary.ru/item.asp?id=29436793
9. Panteleeva K.O. Clarification of the concepts of “new product” and “innovation” for product planning at an industrial enterprise.  Bulletin of the Saratov State Social and Economic University, 2013, no. 4 (48), pp. 60-64. (InRussian) URL: https://www.elibrary.ru/item.asp?id=20404408
10. Popova E.Yu., Kretova N.V. Risks of innovative projects and methods of their management at the stage of innovation implementation. Economy and Entrepreneurship, 2016, no. 11-3 (76), pp. 656-660.  (In Russian) URL: https://www.elibrary.ru/item.asp?id=27539806
11. Popova E. Yu., Okladnikova D. R. Improving innovative activity for small business. Krasnodar, Novatsia Publ., 2017, pp. 108-111. (In Russian) URL: https://www.elibrary.ru/item.asp?id=28336661
12. Safronov A.D. Driving forces and incentives for innovative activities of companies. Russian Journal of Entrepreneurship, 2017, no. 17, pp. 2473–2480.  (In Russian) URL: https://www.elibrary.ru/item.asp?id=30511342
13. Sizova O.V., Shishkina A.V. Assessment of the results of innovative activities of organizations taking into account the time factor. Issues of innovative economics, 2017, no. 2, pp. 125 – 140. (In Russian) URL:https://www.elibrary.ru/item.asp?id=29925516
14. Tebekina A.V., Anisimov E.G., Blau S.L., Novikov V.E. Organization of innovative activity at the microeconomic level. Transport business in Russia, 2016, no. 1, pp. 73-78. (In Russian) URL: https://www.elibrary.ru/item.asp?id=25871301
15. Yurina V.S. Ensuring innovative development of enterprises in conditions of limited resources.  Baltic Humanitarian Journal, 2015, no. 2 (11), pp. 154-156.(In Russian) URL: https://www.elibrary.ru/item.asp?id=23827002
16. Yakunin V.N. Modern directions of innovative development of the university. Baltic Humanitarian Journal, 2015, no. 3 (12), pp. 78-83.  (In Russian) URL: https://www.elibrary.ru/item.asp?id=24602049

For citation:

Bazilevich S.V., Lipkina E.D., Malygina M.V. Implementation of innovations in the field of exhibition activities. CITISE, 2021, no. 1, pp.7-22. DOI:http://doi.org/10.15350/2409-7616.2021.1.01