DOI: http://doi.org/10.15350/24097616.2019.4.45

Maria M. Vdovichenko – Assistant of the Department of Innovative Entrepreneurship, Bauman Moscow State Technical University, Moscow, Russian Federation, E-mail: marya.vdowichenko@yandex.ru

Anna N. Doroshenko – Student of the Department of Innovative Entrepreneurship, Bauman Moscow State Technical University, Moscow, Russian Federation, E-mail: an.doroshenko2010@yandex.ru

Fedor D. Sobolev – Student of the Department of Management, Bauman Moscow State Technical University, Moscow, Russian Federation, E-mail: fdsoboleff@yandex.ru

Abstract. This article contains the consideration of the problems that usually accompany promotion of IT-products. The aim of the analysis is to determine the main factors that hampers the effective realization of IT-product promotion on Russian B2B and B2G markets. The research consists of determination of several groups of problems that highly affects promotion of IT-products. Among them are problems that are closely related to the process of project management and a group of problems that are tied up with marketing constituent of IT-product’s promotion. In addition to that we determined the group of problems deriving from the features of promotion in the sphere of information technologies, B2B and B2G markets. As a conclusion the author gives a list of recommendations that are supposed to increase an effectiveness of realization of IT-product’s promotion projects.

Keywords: main problems of IT-products promotion, promotion of IT-products, Russian B2B and B2G markets.

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For citation:

Vdovichenko M.M., Doroshenko A.N., Sobolev F.D. The determination of main IT-product’s promotion problems on Russian B2B AND B2G markets. CITISE, 2019, no. 4, pp. 477-486. DOI: http://doi.org/10.15350/24097616.2019.4.45