Elena A. Gureeva – PhD in economics, Leader researcher, Depaptment hospitality,  tourism and sports industry, Plekhanov Russian University of Economics (Russia, Moscow), ORCID 4823897, E-mail: gureeva.ea@rea.ru

Abstract. The article discusses the development potential of ethnosport in the regions of Russia. Objective: to identify the constituent entities of the Russian Federation, which with the smallest investment investments could become the key platforms for the development of ethnosport and the holding of traditional games and ethnosport events. Methods: the forecast is based on the results of the All-Russian poll on the topic “Citizens’ readiness to increase the costs of holding national holidays”, as well as official data of the state authorities on the main indicators affecting the development of the market for sports events.  Results: the study revealed that conducting ethnosport events has a positive effect on the development of the region in terms of improving image, preserving cultural and historical traditions and increasing the tourist attractiveness of the region, however, it is necessary to observe the conditions for minimizing the costs of such events. In conclusion, the rating of the subjects of the Russian Federation with the greatest potential in the development of ethnosport is given. Based on the results obtained in the course of the study, the author offered recommendations on the use of the potential of ethnosport events as a catalyst for the development of domestic tourism and the formation of territorial branding. The results of the study can serve as a basis for regional socio-cultural design of national holidays.

Keywords: willingness to pay, sociocultural design, folk holidays, traditional games, ethnosport, economics of traditional games and folk holidays.

References: 

1. Professionalnyi sport. Gosudarstvo – menedzhment – pravo (futbol, box, tennis), Orlov A.V., Demesh M.A., Makarova E.A., M.: “Paleotip”, 2008
2. Gureeva E.A., Kylasov A.V., Redkin E.L. Osobennosti finansirovaniya meropriyatiy massovogo sporta na primere provedeniya tradicionnykh igr v Ugre, Economica i predprinimatelstvo. № 11-1 (76). S. 782-784
3. Gureeva E.A. Primenenie metodiki “gotovnost platit” dlya ocenki priemlemykh zatrat so storony naseleniya na provedenie tradicionnykh igr i narodnykh prazdnikov vrazreze subectov RF, Vestnik sportivnoi istorii, № 4 (6). S. 18-23.
4. Gureeva E.A., Skryl T.V., Sukhanovskiy Y.A., Askarov A.D. Economicheskaya effectivnost meropriyatiy massovogo sporta, Teoriya i practika fizicheskoi kultury i sporta, № 9. S. 12-15.
5. Gureeva E.A., Kylasov A.V. Sociokulturnye i ekonomicheskie aspecty proectirovaniya tradicionnyh igr, Vestnik rossiyskogo economicheskogo universiteta im. V. Plekhanova, 2016. № 5 (89). S. 133-138.
6. Kylasov A.V., Kuchmaeva O.V. Rezultaty vserossiiskogo oprosa na temu “gotovnost grazhdan kuvelicheniu zatrat na provedenie narodnykh prazdnikov”, Kulturnoe nasledie Rossii, 2016. № 3. S. 51-59.
7. Kylasov A.V. Tradicionnye igry I etnosport: obshaya klassifikaciya, Teoriya i practika fizicheskoi kultury i sporta, № 8. S. 43.
8. Kylasov A.V. Sport kak sociokulturnyi fenomen epohi globalizacii, dissertaciya na soiskanie uchenoi stepeni kandidata kulturologii / Gosudarstvennaya akademiya slavyanskoi kultury. Moskva, 2010
9. Kylasov A.V., Rastorguev V.N. Etnosport v sobytiinom turizme, Mezhdunarodnyi zhurnal issledovateleikultury, 2017. № 1 (26). S. 170-182.
10. Nureev R.M., Markin E.V., Grechkin M.A. XXII Olimpiyskie zimnie igry 2014 v gorode Sochi: pervye itogi// Journal of economic regulation. T 5, №2. 2014
11. Andreff W. Sport and financing. In W. Andreff & S. Szymanski (Eds.), Handbook on the Economics of Sport (pp. 271-298). Edward Elgar Publishing Limited, 2006
12. Cashman R. Impact of the Games on Olympic host cities. University lecture on the Olympics. -URL:http://ceo.uab.cat/lec/pdf/cashman.pdf
13. Galushkin A.A., Nazarov A.G., Sabyna E.N., Skryl T.V. The institutional model of formation and development of industry 0 in the conditions of knowledge economy’s formation // Studies in Systems, Decision and Control. 2019. Т. 169. С. 219-226.
14. Matheson V.A. Assessing the infrastructure impact of mega-events in emerging economics. -http//www.holycross.edu/departments/economics/website, September 2012.
15. Preuss H., Schotte N., K?necke T., DaCosta L. Olympic Ideals as seen by Olympic Scholars and Experts//Mainzer Papers on Sports Economics & Management № 13, March 2014/
16. Skryl T.V., Gureeva E.A., Romanyuk A.V., Gregoric М., Hegeduš I. Sports and recreational tourism of koprivnica krizevci county in republic of Croatia // Journal of Environmental Management and Tourism. Т. 8. № 8 (24). С. 1595-1603.
17. Skryl T. Modern Trends Of Industrial Policy And Its Impact On Russian Economic System // CITISE. 2017. № 1 (10). С. 3.