Tatiana V. Tsalko – Ph. D, of economic Sciences, of the Department “Management, marketing and Commerce at Omsk State Transport University (Russia, Omsk), E-mail: bt_tv@mail.ru

Abstract. In article the role of use of digital technologies when holding polls on the Internet is considered. The author’s position in need of use of information and communication technologies for market researches. In article digitalization assessment indicators for understanding of an entity, relevance and scales of use in marketing are systematized. The author provides several statistical data of digital economy. He wishes to connect digitalization and development of the market. The author developed also display in article model of use of information and communication technologies holding marketing online poll. In model information and communication exchange between internal and external consumers of marketing information by means of information technologies and the systems of global and local networks is shown. The author writes that software integration of the organization with opportunities of the Internet will accelerate process of collecting marketing data and will increase effect of marketing solutions.

Keywords: digitalization, digital economy, information and communication technologies, market researches, online poll, the ICT model in market researches, network.

References:  

1. Azimov EH. G., SHCHukin A. N. Novyj slovar’ metodicheskih terminov i ponyatij (teoriya i praktika obucheniya yazykam. – M. : Izdatel’stvo IKAR, 2009. – 448 s.
2. Galimov R.R. Otechestvennyj i zarubezhnyj opyt provedeniya marketingovyh issledovanij v social’nyh setyah interneta – URL: http://naukarus.com/otechestvennyy-i-zarubezhnyy-opyt-provedeniya-arketingovyh-issledovaniy-v-sotsialnyh-setyah-interneta (Data obrashcheniya: 12.03.2019).
3. Dinamika rynka issledovanij – 2017. – URL: http://oirom.ru/publikacii/ (data obrashcheniya: 12.03.2019).
4. Dyukina T.O. O razvitii IKT v Rossii na sovremennom ehtape / Statistika v cifrovoj ehkonomike: obuchenie i ispol’zovanie: materialy mezhdunarodnoj nauchno-prakticheskoj konferencii (Sankt-Peterburg, 1–2 fevralya 2018 g.). – SPb. : Izd-vo SPbGEHU, 2018. – S. 109–112.
5. Indikatory cifrovoj ehkonomiki: 2018 : statisticheskij sbornik / G. I. Abdrahmanova, K. O. Vishnevskij, G. L. Volkova, L. M. Gohberg i dr.; Nac. issled. un-t «Vysshaya shkola ehkonomiki». – M.: NIU VSHEH, 2018. – 268 s.
6. Ivanova I.A., Mahnytkina O.V. Sovremennye informacionnye tekhnologii v sociologicheskih issledovaniyah. – 2015. – URL: https://novainfo.ru/article/3709 (Data obrashcheniya: 11.01.2019).
7. Indeks setevoj gotovnosti. Informaciya ob issledovanii i ego rezul’taty – URL: https://gtmarket.ru/ratings/networked-readiness-index/networked-readiness-index-info (Data obrashcheniya: 12.03.2019).
8. Lysov A.G. Ispol’zovanie informacionnyh i kommunikacionnyh tekhnologij v domashnih hozyajstvah Vologodskoj oblasti / Statistika v cifrovoj ehkonomike: obuchenie i ispol’zovanie : materialy mezhdunarodnoj nauchno-prakticheskoj konferencii (Sankt-Peterburg, 1–2 fevralya 2018 g.). –SPb. : Izd-vo SPbGEHU, 2018. – S. 69–72.
9. Mezhdunarodnoe agentstvo social’nyh i marketingovyh issledovanij MASMI. – 2019. – URL: http://masmi.by/ (data obrashcheniya: 05.03.2019).
10. Mokrov A. Marketingovaya informaciya: napisannomu verit’! – URL: http://www.marcs.ru/marketingovaya-informatsiya-napisannomu-verit/ (data obrashcheniya: 11.03.2019).
11. Pokazateli razvitiya informacionnogo obshchestva v Rossijskoj Federacii – URL: http://www.gks.ru/wps/wcm/connect/rosstat_main/rosstat/ru/ statistics/science_and_innovations/it_technology/ (data obrashcheniya: 15.03.2019).
12. Postanovlenie Pravitel’stva RF ot 15.04.2014 N 313 (red. ot 02.02.2019) «Ob utverzhdenii gosudarstvennoj programmy Rossijskoj Federacii «Informacionnoe obshchestvo (2011 – 2020 gody)» – URL: http://www.consultant.ru/document/cons_doc_LAW_162184/) (data obrashcheniya: 10.03.2019).
13. Potapova L.V. Ispol’zovanie informacionno-kommunikacionnyh tekhnologij v organah gosudarstvennoj vlasti / Statistika v cifrovoj ehkonomike: obuchenie i ispol’zovanie : materialy mezhdunarodnoj nauchno-prakticheskoj konferencii (Sankt-Peterburg, 1–2 fevralya 2018 g.). – SPb. : Izd-vo SPbGEHU, 2018. – S. 82–84.
14. Rejting stran po urovnyu kiberbezopasnosti. – URL: https://nonews.co/directory/lists/countries/cybersecurity-index (data obrashcheniya: 15.03.2019).
15. Rejting stran mira po urovnyu razvitiya ehlektronnogo pravitel’stva. Informaciya ob issledovanii i ego rezul’taty – URL: https://gtmarket.ru/ratings/e-government-survey/info (data obrashcheniya: 15.03.2019).
16. Soshnikova L.A. Ispol’zovanie skoring-modelej v marketingovyh issledovaniyah. / Statistika v cifrovoj ehkonomike: obuchenie i ispol’zovanie : materialy mezhdunarodnoj nauchno-prakticheskoj konferencii (Sankt-Peterburg, 1-2 fevralya 2018 g.). – SPb. : Izd-vo SPbGEHU, 2018. – S. 220-224
17. Tolstova YU.N. Sociologiya i komp’yuternye tekhnologii // Sociologicheskie issledovaniya. – 2015. – № 8. – S. 3–13.
18. Halin V. G., CHernova G. V. Cifrovizaciya i ee vliyanie na rossijskuyu ehkonomiku i obshchestvo: preimushchestva, vyzovy, ugrozy i riski // Upravlencheskoe konsul’tirovanie. – 2018. – № 10. – S. 46–63.
19. CHinaeva T.I. Razvitie sektora IKT kak sostavlyayushchej cifrovoj ehkonomiki / Statistika v cifrovoj ehkonomike: obuchenie i ispol’zovanie : materialy mezhdunarodnoj nauchno-prakticheskoj konferencii (Sankt-Peterburg, 1–2 fevralya 2018 g.). – SPb. : Izd-vo SPbGEHU, 2018. – S. 151–154.